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An analysis of PushPress's pricing structure — what the tiers, processing rates, and add-ons actually cost, and why the pricing cards and FAQ tell two different stories.

45% of consumers now use AI tools like ChatGPT and Gemini for local business recommendations, but independent gyms appear in fewer than 2% of AI fitness results. An llms.txt file — a plain text file at your website's root — is the easiest first step to making your gym visible to AI discovery.

A vendor's sales motion and pricing structure reveals more about product fit than feature lists do. The way a company sells is a compressed preview of the product experience.