Brian Laton

A look at Spotify's Peloton partnership, what the fitness-playlist data actually says, and why cheap self-service programming puts more pressure on gyms to make coaching measurable.

HYROX proved members will train differently when there is a fixed, timed test on the calendar. Life Time's HYBRID XT shows what happens when a gym operator builds the training program and the competition around each other.

Iron 24 is useful because it shows what actually happens when a gym tries to make staffing optional: the work moves into software, local owner execution, and fewer, more deliberate human moments.

Fred Fitness stands out because it tries to bundle guidance and progress tracking into the membership itself.

HVLP chains used to sell access. VASA's partnership with Demotu shows the next fight is whether cheap gyms can make personal training feel professional.

A look at Gymshark's first public gym — why it's in Miami rather than the UK, and what the FY25 numbers and the Dubai retail experiment suggest is actually driving the decision.

A numbers-driven comparison of rent-only, employed, and hybrid personal trainer staffing models for gym owners — and the break-even point where hiring actually pays off.

A solo founder's honest look at what happens when you confuse effort with progress — and who absorbs the cost before you notice.

An analysis of PushPress's pricing structure — what the tiers, processing rates, and add-ons actually cost, and why the pricing cards and FAQ tell two different stories.