About

I research and analyze the fast-evolving business and technology landscape of fitness, gyms and studios. I break down what's happening into strategies and frameworks that arm business owners with information they wouldn't otherwise get from surface-level news. I've worked previously at NBCUniversal, Hulu, Spotify and Disney, where I focused on building tools for creative, finance and operations teams. I received my undergraduate and graduate degrees in Engineering at North Carolina State University, and my MBA from UCLA Anderson School of Management.

I decided to ditch my career in corporate technology when I first experienced the power of AI coding models in the summer of 2025. In addition to writing, I'm currently building Gymsense, a fresh take on gym and studio software.