Blog

A look at Gymshark's first public gym — why it's in Miami rather than the UK, and what the FY25 numbers and the Dubai retail experiment suggest is actually driving the decision.

A numbers-driven comparison of rent-only, employed, and hybrid personal trainer staffing models for gym owners — and the break-even point where hiring actually pays off.

A solo founder's honest look at what happens when you confuse effort with progress — and who absorbs the cost before you notice.

An analysis of PushPress's pricing structure — what the tiers, processing rates, and add-ons actually cost, and why the pricing cards and FAQ tell two different stories.

45% of consumers now use AI tools like ChatGPT and Gemini for local business recommendations, but independent gyms appear in fewer than 2% of AI fitness results. An llms.txt file — a plain text file at your website's root — is the easiest first step to making your gym visible to AI discovery.

A vendor's sales motion and pricing structure reveals more about product fit than feature lists do. The way a company sells is a compressed preview of the product experience.